Privacy policy

Personal data (hereinafter referred to as “data”) are processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.

Pursuant to Article 4(1) of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimisation purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.

Our privacy policy is structured as follows:

 

1. Information about us as the responsible party

2. Rights of users and data subjects

3. Information on data processing

 

1. Information about us as the responsible party The provider of this website in the sense of data protection law is:

MSA Michael Schadt Maschinen und Anlagen GmbH Allgaeu
Jägermühle 11 (Industriegebiet an der B12)
87647 Kraftisried
Deutschland/Germany
Managing Director: Michael Schadt
Mobil: +49 (0)160 4419017
E-Mail: info@ms-allgaeu.com

2. Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right to obtain confirmation as to whether data relating to them are being processed, to obtain information about the data being processed, to obtain further information about the data processing and to obtain copies of the data (cf. also Art. 15 GDPR); to have inaccurate or incomplete data corrected or completed (cf. also Art. 16 GDPR); to have data relating to them deleted without delay (cf. also Art. 17 GDPR), or, alternatively, if further processing is required pursuant to Art. 17(3) GDPR, to restriction of processing in accordance with Art. 18 GDPR; to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 GDPR); to complain to the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 GDPR). In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or restriction of processing that takes place on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients. Likewise, according to Art. 21 DSGVO, users and data subjects have the right to object to the future processing of data concerning them, insofar as the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO. In particular, an objection to data processing for the purpose of direct advertising is permitted.

3. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures.

Server data

For technical reasons, in particular to ensure a secure and stable internet presence, data is transmitted by your internet browser to us or to our web space provider. These so-called server log files are used to collect, among other things, the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access as well as the IP address of the internet connection from which our website is used. The data collected in this way is temporarily stored, but not together with other data about you. This storage takes place on the legal basis of Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the improvement, stability, functionality and security of our website. The data is deleted again after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is exempt from deletion in whole or in part until the final clarification of an incident.

Cookies

Session cookies. We use so-called cookies with our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies are used to process certain information about you on an individual basis, such as your browser or location data or your IP address. This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function. The legal basis for this processing is Art. 6 para. 1 lit b) DSGVO, insofar as these cookies data are processed for the purpose of initiating or executing a contract. If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is Art. 6 para. 1 lit. f) DSGVO. These session cookies are deleted when you close your internet browser.

Third party cookies

Where applicable, cookies from partner companies with which we cooperate for the purpose of advertising, analysis or the functionalities of our website are also used with our website. For details on this, in particular on the purposes and legal bases of the processing of such third-party cookies, please refer to the following information.

Elimination option

You can prevent or restrict the installation of cookies by setting your internet browser. You can also delete cookies that have already been stored at any time. However, the steps and measures required for this depend on the specific internet browser you use. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support. However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.

Contact requests / contact possibility

If you contact us via the contact form or e-mail, the data you provide will be used to process your enquiry. The provision of the data is necessary for the processing and answering of your enquiry – without their provision we cannot answer your enquiry or at best only to a limited extent. The legal basis for this processing is Art. 6 Para. 1 lit. b) DSGVO. The data you provide will be stored in our IT system and compared with any data previously stored about you. The data will be used exclusively for internal purposes and will not be passed on to third parties. An exception to this is our branch bi-flex Birkenstock GmbH & Co. KG, Champagne 9, 42781 Haan-Gruiten as well as the commercial agents contractually bound to us. This is necessary in order to be able to advise you in the best possible way about our products and their application and to inform you about new products and applications if required. You can object to this use in accordance with your legal rights (see section II) at any time or arrange for the data to be deleted.

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”. Through the certification according to the EU-US Privacy Shield www.privacyshield.gov/participant Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. The Google Analytics service is used to analyse the usage behaviour of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website. Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymisation function. This function enables Google to truncate the IP address within the EU or EEA. The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and of the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the internet. Google states that it will not associate your IP address with any other data. Google also provides further information on data protection law at www.google.com/intl/de/policies/privacy/partners, including information on how to prevent the use of data. Google also offers a so-called deactivation add-on at tools.google.com/dlpage/gaoptout along with further information on this. This add-on can be installed with the usual Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. Of course, you can also find out whether and which other web analytics services we use in this privacy policy.

Google AdWords with conversion tracking

In our website, we use the advertising component Google AdWords and the so-called conversion tracking. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.www.privacyshield.gov/participant Google’s certification under the EU-US Privacy Shield guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

We use conversion tracking for the targeted advertising of our offer. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website. If you click on an ad placed by Google, the conversion tracking we use saves a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and do not serve to identify you personally. If the cookie is still valid and you visit a particular page of our website, both we and Google can evaluate the fact that you have clicked on one of our ads placed with Google and that you have subsequently been redirected to our website. Google uses the information collected in this way to create statistics for us about visits to our website. In addition, this provides us with information about the number of users who clicked on our ad(s) and about the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way. You can also prevent or restrict the installation of cookies using the appropriate settings in your internet browser. At the same time, you can delete cookies already stored at any time. However, the steps and measures required for this depend on the specific internet browser you use. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. Furthermore, Google also offers further information on this topic and in particular on the possibilities of preventing the use of data at services.google.com/sitestats/en.html, www.google.com/policies/technologies/ads/, www.google.de/policies/privacy. Google Remarketing or “Similar Target Groups” Component We use the remarketing or “similar target groups” function on our website. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”. Through the certification according to the EU-US Privacy Shield www.privacyshield.gov/participant Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. We use this function to serve interest-based, personalised advertising on third-party websites that also participate in Google’s advertising network. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimisation and economic operation of our website. In order to enable this advertising service, Google stores a cookie with a numerical sequence on your terminal device during your visit to our website via your internet browser. This cookie records both your visit and the use of our website in anonymised form. However, no personal data is passed on in the process. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that relate to our website or our offers there. Google offers a browser plug-in for the most common internet browsers via www.google.com/settings/ads/plugin to permanently deactivate this function. The use of cookies from certain providers can also be deactivated by opting out via www.youronlinechoices.com/uk/your-ad-choices or www.networkadvertising.org/choices, for example. Through cross-device marketing, Google may be able to track your usage behaviour across multiple devices, so that you may be shown interest-based, personalised advertising even if you switch devices. However, this requires that you have consented to the linking of your browsing history with your existing Google account. Google offers further information on Google Remarketing at www.google.com/privacy/ads.